The heading of this blog is a quote from Arne Jacobsen, Danish architect and designer. You may have heard of him. He is responsible for the Series 7 chair, a chair that has sold over 5 million copies, the chair Christine Keeler sat on for Lewis Morley’s iconic sixties photograph.

Not everybody gets why a Series 7 chair from Danish furniture company Fritz Hansen, comes in at a cool 600 Swiss francs a piece . . . and I’m not sure that there’s an explanation that will satisfy, nor that there necessarily needs to be one.

As I was once told when I complained about the service in a Chinese restaurant in London’s Soho: “You no like, you go to McDonalds!” and in a way the same applies for Jacobsen’s chair, if you’re not happy, you know where Ikea is.

Me I like it, the simplicity, the clean lines. I don’t care for the lacquered hi gloss finish so much, makes it too plastic. For me it’s about the curved wood.

This is the first entry in a blog about the world of interiors, exteriors, objects, lights, furniture and other stuff . . . It’s a world of designers, artist and architects all of whom design things for us to live with. A lot of the things in this blog will be exclusive and expensive. I don’t care about prices; I’m not here to sell you things, just to blog about them . . .

Have a nice one…

Christine Keeler on a series 7 chair

The original SERIES 7 chair design Arne Jacobsen 1955 Fritz Hansen CHF 600

GILBERT chair design Carina Bengs Ikea CHF 49

Giles Reed works as an artist and designer. Born in Geneva, he spent many years living and working in London. In 2000 he attended a masters degree at Goldsmith’s, the contemporary art college made famous by the YBA (young British artists) movement. He worked as an artist in London, as an art director for Savil Row fashionista, Ozwald Boateng, as a director for internet viral advertising and as a designer.

Giles now works in Geneva for the Blonde Design Agency specializing in architecture and contemporary furniture.